Released on: October 23, 2007, 7:16 am

Press Release Author: Sara Gyllstrom/ Polar Design

Industry: Marketing

Press Release Summary: Polar Design today announced its Cheeers e-commerce site
(www.cheersboston.com) and HomeBin MLS directory (www.homebin.com) have been
selected as finalists in the E-Commrce and Real Estate category for The 12th Annual
MITX Awards.

Press Release Body: Woburn, MA (October 24, 2007) - Polar Design today announced its
Cheers e-commerce site (www.cheersboston.com) and HomeBin MLS directory
(www.homebin.com) have been selected as finalists in the E-Commerce and Real Estate
category for The 12th Annual MITX Awards. Held annually by the Massachusetts
Innovation & Technology Exchange, the MITX Awards recognize excellence in the
creation of web innovations designed, produced or developed in New England.

Begun in 1996, the MITX Awards has grown to the largest and most prestigious awards
competition in the country for technology innovations and celebrates the best
creative and technological accomplishments emerging from New England.

"New England continues to be a thriving center of technological and creative
innovation. We are thrilled to report continued growth in awards entries year on
year, as well as in our organization in general," said Kiki Mills, executive
director of MITX. "Our awards finalists consistently raise the bar and we are very
proud to provide the platform to showcase their work to the public."

Polar Design created and launched a revolutionary all-Flash merchandise e-commerce
site for Cheers, a popular 80s sitcom show set in a local Boston pub. The website's
exclusively Flash driven interface is highly adaptive and integrates with a Web 2.0
e-commerce platform, InsightBuilder® ECOM, a Polar Design product. To ensure search
engine visibility, Polar Design implemented the Flash interface inside a hypertext
container with HTML hyperlinks. The dynamic e-commerce website now allows fans of
the show to purchase official licensed merchandise in a fun, on-line destination
without visiting the actual store.

For the Real Estate category, Polar Design created a custom designed interface for
HomeBin Discount Realty, in an effort to draw in the first time buyers, generally a
younger market, with powerful interactive MLS home search capabilities, integrated
maps, and the ability for visitors to save their search profiles in "portfolios".
Additional features such as town comparisons and profiles inform visitors of the
communities where they are considering a purchase.

Polar Design will be recognized with the other finalists in the category of
E-Commerce and Real Estate at a gala awards ceremony traditionally attended by over
900 of the region's top interactive technology and business professionals. Winners
will be announced at the ceremony in the Boston Marriott Copley Place on Thursday,
November 8th. Tickets can be purchased at www.mitxawards.org.

The 2007 MITX Awards program is sponsored by Backbone Media, Berman Gobin Creative,
Digitas, DLA Piper, Doubleclick, Eyewonder, Fidelity Investments, IBM,
PricewaterhouseCoopers LLC and Technology Review.

About Polar Design
Polar Design (www.polardesign.com) is a mid-sized interactive agency with offices in
the United States and Europe, founded in 1999 with the mission of elevating
corporations\' and non-profits\' Internet communications. Our 30 employees serve the
web marketing and e-commerce needs of Fortune 1000 and small businesses alike
through their diverse specialties, from identity and concept development, to graphic
and multimedia flash design, to programming and database development. In addition
to custom design and development, Polar Design provides a range of marketing
solutions, an affordable "hosted" content management and e-commerce platform, as
well as application hosting with twenty-four hour support.

About MITX
Established in 1996, MITX-the Massachusetts Innovation & Technology Exchange is the
leading industry organization focused on the web, bringing together digital
technology, marketing and media. Reaching more than 6,000 professionals in New
England, MITX is a dynamic and growing community of thought leaders, collaborators,
and individuals in search of insight, education and opportunity. MITX hosts over 60
events annually from specialized roundtables, monthly panel discussions and
networking events to conferences, forums and two of the largest awards recognition
programs in the country. For more information go to www.mitx.org

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Web Site: http://www.polardesign.com

Contact Details: Polar Design
600 Unicorn Park Drive
Woburn, MA
781-404-4000
contact@polardesign.com